Privacy Policy
Last updated July 16, 2026
This covers sauna-culture.com. It does not cover our booking system, which is run by Boulevard on their own site under their own policy, or anything that happens in the studio.
The short version: we use two analytics tools, one of which records what you do on the page. Neither loads until you interact with the site. If you give us your email we email you. We don’t sell anything to anyone.
Nothing loads until you touch the page
Analytics and the booking widget are attached to your first scroll, tap, click, or keypress — not to page load. Land on a page, read nothing, leave without touching it, and no analytics script ever ran. We did this for site speed rather than for your privacy, but the privacy effect is real and worth stating plainly.
What gets collected automatically
Google Analytics 4 (property G-LCD4PVVY90). Which pages you visit, roughly where you are (city-level, from your IP), your device and browser, how you got here, and specific things you do: opening the booking widget, clicking a call or email link, clicking a call-to-action button, opening or dismissing the discount popup, signing up for a code. Google is the processor. Their privacy policy applies to what they do with it.
Microsoft Clarity (project xja1kurrgs). This one deserves a straight answer, because most sites bury it. Clarity records your session: where you move the pointer, what you click, how far you scroll, and enough of the page to replay the visit as a video. It builds heatmaps from that. We watch it to find out where the site confuses people.
Two real limits on it. Anything typed into an input box or chosen from a dropdown is masked before it leaves your browser — Microsoft applies that in every masking mode and it can’t be switched off, by us or anyone. Masked content is never uploaded. And the booking widget runs on Boulevard’s own domain in an overlay, so Clarity cannot see inside it at all: what you type while booking, payment details included, is not in the recording.
Cloudflare serves this site and, like any web host, logs requests — IP address, timestamp, the page requested — for delivery and security.
What you hand over on purpose
The discount popup.If you enter your first name and email, we store both in a database on Cloudflare and use them to send you a code for your first visit and, now and then, a note about the studio. That’s the whole use. Unsubscribe whenever, and it stops.
Booking. Handled entirely by Boulevard. Your name, contact details and payment go to them, not through us. We never see or store a card number. Their privacy policy governs it.
Calling or emailing us. We keep what you send us long enough to answer you.
Cookies and what’s stored in your browser
Google Analytics and Clarity set their own cookies to tell one visit from the next. Boulevard sets cookies on its own domain once the booking widget opens. We don’t set any advertising cookies of our own.
One thing we do store locally, and it isn’t tracking: a value called sc_email_capture_v1that records the moment you closed the discount popup. It exists so the popup leaves you alone for 24 hours, and so it never bothers you again once you’ve signed up. It sits in your browser, never reaches us, and clearing site data erases it.
Who else gets it
Google, Microsoft, Boulevard and Cloudflare, each doing the job described above. Nobody else. We do not sell personal information, we do not share it for cross-context behavioural advertising, and we don’t trade lists.
Getting out of it
- Analytics: a tracking blocker or your browser’s privacy mode stops both tools. Google publishes a browser add-on that opts you out of Analytics on every site. Clarity honours Global Privacy Control, and Microsoft runs an industry opt-out — pick Microsoft there and Clarity stops collecting. Worth knowing: Clarity does notact on the older “Do Not Track” browser setting, so don’t rely on that one.
- Email: the unsubscribe link on anything we send, or just reply and say stop.
- Deletion: email us and we’ll delete your address from our list. Booking records live in Boulevard, so ask us and we’ll handle that side too.
If you live in California
You have rights under the CCPA to know what we hold, to have it deleted, to correct it, and not to be treated worse for asking. We’re a single studio and almost certainly fall under the law’s size thresholds, but the answer is the same either way: email us and we’ll do it. We don’t sell your information, so there’s nothing to opt out of on that front.
Children
This site isn’t aimed at children and we don’t knowingly collect anything from anyone under 13. If a child has given us an email address, tell us and it goes.
Changes
If what we collect changes, this page changes with it and the date at the top moves.
Asking us about any of this
frontdesk@sauna-culture.com or (704) 222-6133. Sauna Culture, 274 S Sharon Amity Rd Unit 1, Charlotte, NC 28211.
Questions about a booking or a payment are better aimed at the front desk, since those records live in Boulevard.
